Death before Decaf

In the bustling streets of Auckland, New Zealand, where the aroma of coffee wafts through the air, a rebellious caffeine revolution is brewing. Step into the world of "Death Before Decaf," an audaciously edgy coffee brand that dares to challenge the status quo.

Harnessing the spirit of the unconventional, "Death Before Decaf" takes a bold stance against the norm, embracing the raw power and unapologetic nature of coffee. In a city where individuals aren't afraid to push boundaries, this brand emerges as a symbol of rebellious expression, delivering an experience that is as captivating as it is memorable.

A Bold Brew for the Brave

Their vision was to create more than just a cup of joe; they sought to craft an entire lifestyle. Drawing inspiration from Auckland's vibrant subcultures and urban energy, their brand design embodies an unconventional fusion of grit, passion, and unyielding determination. Every aspect, from the intense, hand-selected coffee beans to the daring, distinctive packaging, exudes an attitude that resonates with those who defy the ordinary.

Bold typography and striking visuals converge to create a visual identity that demands attention. The logo, featuring the grim reaper and his cup of coffee with text boldly proclaiming "Death Before Decaf," serves as a rallying cry for the coffee aficionados who reject mediocrity. It's a symbol that represents the uncompromising pursuit of extraordinary flavor, the relentless pursuit of authenticity, and the steadfast refusal to settle for anything less.